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Building brands

Highland Marketing is experienced in creating messages, corporate identity, and brand campaigns that position you as the ideal partner.

Messaging and positioning

From one-off product launches to full-scale market entry, our insight helps define the optimal positioning for your brand.

Corporate identity

Reflecting your messaging and positioning, we create a visual identity that helps you stand out in a busy marketplace.

Advertising and promotion

From creative concepts to performance evaluation, we build effective online and offline advertising campaigns.

Events and exhibitions

We offer stand design and build, and management services for events and conferences of all sizes.

Social and digital marketing

We understand how to help you stand out from the crowd with effective web sites, and social / digital campaigns.

We wondered if we could benefit from external marketing advice and it eventually became apparent that while we did, we needed an agency with specialised, in-depth understanding of the healthcare sector.
Paul Heeran
Paul Heeren
Marketing Director, X-on
Patientrack makes a splash in Scotland
Case study
Patientrack makes a splash in Scotland
Services provided: event support, PR, public affairs
Talking sales acceleration and PR with Fenner Pearson from Meantime
Case study
Talking sales acceleration and PR with Fenner Pearson from Meantime
Services provided: content creation, PR, sales acceleration
How C2-Ai raised national awareness for impact on NHS waiting lists
Case study
How C2-Ai raised national awareness for impact on NHS waiting lists
Services provided: content creation, marketing, media management, media placement, media relations, messaging, positioning, PR, proactive press office, product launches, thought leadership
Empowering patients with digital care plans: a collaborative success with NHS Coordinate My Care
Case study
Empowering patients with digital care plans: a collaborative success with NHS Coordinate My Care
Services provided: content creation, media management, messaging, proactive press office, video
Educating, inspiring and informing: CSC EMEA’s proactive PR approach to achieve market growth
Case study
Educating, inspiring and informing: CSC EMEA’s proactive PR approach to achieve market growth
Services provided: analyst relations, pan-EMEA support, PR
New Zealand health software company builds brand awareness in the UK
Case study
New Zealand health software company builds brand awareness in the UK
Services provided: content creation, media management, positioning, proactive press office, written word
Engaging trust: Liverpool’s answer to technology uptake
Case study
Engaging trust: Liverpool’s answer to technology uptake
Services provided: branding, content creation, digital design, PR, website support, written word
NHS & public sector sales acceleration success for mobile applications solutions provider
Case study
NHS & public sector sales acceleration success for mobile applications solutions provider
Services provided: sales acceleration
Evolving health tech marketing: Clinisys and Highland Marketing
Case study
Evolving health tech marketing: Clinisys and Highland Marketing
Services provided: content creation, market research and analysis, media relations, PR, proactive press office
Coordinate My Care and the impact of thought-leadership campaigns
Case study
Coordinate My Care and the impact of thought-leadership campaigns
Services provided: content creation, media management, messaging, PR
Highland Marketing helps Connexica and Leeds Teaching Hospitals NHS Trust to create a video leading to awards success
Case study
Highland Marketing helps Connexica and Leeds Teaching Hospitals NHS Trust to create a video leading to awards success
Services provided: content creation, video, written word
How one medical imaging company projected its message to the NHS
Case study
How one medical imaging company projected its message to the NHS
Services provided: advisory, content creation, marketing, media management, media placement, PR, proactive press office, strategy, thought leadership, video, webinar support
Clinithink: integrated communications raises profile around UK industry event
Case study
Clinithink: integrated communications raises profile around UK industry event
Services provided: business support, event support, PR
Talking PR with Katy Brooks from Orion Health
Case study
Talking PR with Katy Brooks from Orion Health
Services provided: content creation, media management, PR, proactive press office
It’s budget planning time: don’t panic, focus…
Marketing techniques and strategy
It’s budget planning time: don’t panic, focus…
Healthcare technology marketing: How to go from B2B to B2C
Marketing techniques and strategy
Healthcare technology marketing: How to go from B2B to B2C
Versatile writing models for impactful PR and marketing
Marketing techniques and strategy
Versatile writing models for impactful PR and marketing

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