Health tech comms: fit for 2022 The UK and its health and care services are heading into period of uncertainty, as the omicron variant of Covid-19 takes hold. But health tech suppliers can look forward to a ‘more normal’ 2022, and they should be thinking now about how their marketing and PR communications can make them ready for whatever’s coming, say Highland Marketing founders Mark and Susan Venables. Highland Marketing Blog Cop26 shows it's time for health tech to act on climate change The NHS has already made a commitment to become the first net zero health and care system in the world. It's time for digital health vendors to think about their role – and to be ready to talk about how they are tackling global heating, says Susan Venables, co-founder and client services director at Highland Marketing. Highland Marketing Blog Highland Marketing clients Dignio and SilverCloud Health participated in a BBC News feature on the impact of the coronavirus pandemic, discussing current NHS England waiting list times, and the issues and possible solutions around an increased strain on lives, relationships and mental wellbeing. Both features can be seen by clicking the thumbnails on the left. Dignio and SilverCloud Health add insight to BBC News feature Highland Marketing Blog 72 Specialist health tech agency increases NPS from +52 to +72, with clients praising its market knowledge, professionalism and ability to deliver + Highland Marketing achieves exceptional Net Promoter Score Health tech needs to find a collective voice on climate change To coincide with COP26 in Glasgow, the Highland Marketing advisory board discussed the NHS’ strategy for net zero and how this will impact on health tech. Members agreed with presenter David Newell from Gemserv that the industry urgently needs to find and speak with one voice on how digital can contribute to the big picture on carbon reduction and on the procurement regulations that will force companies to act. Essential reading The Healthcare Roundup delivers NHS and health tech news and exclusive analysis Sign up for our newsletter

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Highland Marketing delivers PR and communications services to health tech suppliers and their customers. Call us when you have “health tech to shout about.”

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We know that growing a health tech business means knowing the market and talking to the right people. Our outsourced sales service supports market research, appointment booking, and lead conversion.


We produce marketing content for health tech companies, marketing and PR campaigns. Talk to us about words for websites and social media, informative blogs and compelling opinion pieces and case studies.

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We have the design expertise to help health tech companies stand out from the crowd. Also talk to us about video and live-drawn content for interviews, case studies, and conferences.
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Highland Marketing has helped Alcidion achieve extensive media coverage around the impact in NHS hospitals of our Patientrack early warning technology, over many years. As we have grown and extended our smart health tech offer, the agency has played a key role in helping us to launch Miya Precision as a new technology for the NHS, rapidly expanding our reach in transforming healthcare to reduce the burden for clinicians. The team at Highland gave the right advice and executed a powerful campaign that delivered the impressive results we needed. Highland Marketing is a partner we would highly recommend.

Lynette Ousby, UK Managing Director, Alcidion

Having worked with Highland Marketing for over four years their input has been invaluable. Because of their knowledge and understanding of our business and the market, they always have credible, relevant and pertinent ideas and suggestions to help us develop and further raise our profile. At Sectra we have a very dedicated team working to ensure that we can make a difference in healthcare. It is therefore very important that those we work with share our passion and have the skills and expertise to support and guide us, and Highland Marketing does just that.

Jane Rendall, Managing director, Sectra
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Blog, analysis and interviews

Taking the pulse of the NHS at Confed Expo

The NHS’ big conference of the year took place in Liverpool last week. Lyn Whitfield reports on what the keynote sessions had to say about recovery and reform, and what the expo’s digital zones had...

Interview: Anne Cooper

Digital nurse leader Anne Cooper is joining the Highland Marketing advisory board; a group of NHS IT and industry experts that provides a sounding board for discussion of healthcare IT. She talks to Lyn Whitfield...

Health tech comms for tough, competitive times

The NHS is emerging from the Covid-19 pandemic with limited resources to meet the huge pressure it is under. That’s focusing attention on national targets and upping the stakes for health tech companies with digital...

Trusts to HIMSS5 by December 2023: will they make it this time?

Health and social care secretary Sajid Javid has announced a new target to complete the digitisation of the acute sector. The Highland Marketing advisory board discussed the approach being developed by NHS England’s transformation directorate,...

Seven hundred and 30 days later: #Rewired22

Digital Health Rewired was one of the last health and tech shows to go ahead before the UK locked down in the face of the Covid-19 pandemic. Two years later, #Rewired22 was back at the...

Guest interview: Matthew Swindells

The new chair of four trusts in North West London has had a long career in the NHS and a significant influence on the development of its IT. He talks to Lyn Whitfield about progress...
Highland Marketing PR Wire

NHS trust dramatically reduces acute kidney injury, with help from AI

Highland Marketing C2-Ai release - 20 July 2022
A condition linked to thousands of UK deaths has been significantly reduced by healthcare professionals at County Durham and Darlington NHS Foundation Trust, with the help of a new care model, supported by specialist nurses, and developed in partnership with NHS technology provider C2-Ai.

Health Fabric and Sandwell Council secure Healthy Ageing Challenge funding to tackle health inequalities

Highland Marketing Health Fabric release - 12 July 2022
Public health experts will use the Unity platform to work with local communities on effective campaigns in many languages and deliver them through the Unity app

Building the right foundations to deliver a ‘digital revolution’ in health and care

Highland Marketing Orion Health release - 8 July 2022
The Department of Health and Social Care has published ‘a plan for digital health and social care’ that focuses on the fundamentals of electronic patient records, shared care records, and digital social care. Gary Birks, general manager, UK and Ireland, Orion Health, reviews the plan to see if it is taking digital health transformation in the right direction.

Using technology to support primary care

Highland Marketing X-on release - 8 July 2022
The Department of Health and Social Care has published ‘a plan for digital health and social care’ that draws together recent commitments on cloud computing, the roll-out of electronic patient records, the development of shared care records, an expansion of virtual wards and remote monitoring, and additions to the NHS App. Paul Bensley, managing director of primary care cloud telephony specialist X-on, asks if the plan goes far enough.

Response to government digital health and social care strategy

Highland Marketing Dignio release - 30 June 2022
The Department of Health and Social Care has published ‘a plan for digital health and social care’ that aims to digitise trusts, create lifelong shared care records, develop new digital services for patients, and accelerate digital transformation.