Highland Marketing Blog Chancellor Rishi Sunak delivered both a Budget and a comprehensive spending review on Wednesday. Health and social care have a much better idea of what their revenue and capital budgets will look like over the next three-years as a result; and there was a headline-grabbing £2.1 billion for tech. Lyn Whitfield looks through the red book and sums up the reaction. The Autumn Budget and the CSR: the morning after the day before Highland Marketing Blog Cop26 shows it's time for health tech to act on climate change The NHS has already made a commitment to become the first net zero health and care system in the world. It's time for digital health vendors to think about their role – and to be ready to talk about how they are tackling global heating, says Susan Venables, co-founder and client services director at Highland Marketing. Highland Marketing Blog Highland Marketing clients Dignio and SilverCloud Health participated in a BBC News feature on the impact of the coronavirus pandemic, discussing current NHS England waiting list times, and the issues and possible solutions around an increased strain on lives, relationships and mental wellbeing. Both features can be seen by clicking the thumbnails on the left. Dignio and SilverCloud Health add insight to BBC News feature Highland Marketing Blog 72 Specialist health tech agency increases NPS from +52 to +72, with clients praising its market knowledge, professionalism and ability to deliver + Highland Marketing achieves exceptional Net Promoter Score Highland Marketing Blog Reset your communications for the post-Covid era The coronavirus pandemic is abating in the UK, and the NHS is looking to reset for the post-Covid era. Health tech suppliers should be looking to do the same, says Susan Venables, client services director at Highland Marketing. Essential reading The Healthcare Roundup delivers NHS and health tech news and exclusive analysis Sign up for our newsletter

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We offer research and analysis services to companies that need to deepen their understanding of UK health tech. Talk to us if you are looking to enter or expand in this exciting market.

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Highland Marketing delivers PR and communications services to health tech suppliers and their customers. Call us when you have “health tech to shout about.”

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We produce marketing content for health tech companies, marketing and PR campaigns. Talk to us about words for websites and social media, informative blogs and compelling opinion pieces and case studies.

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#HealthTech news in this week's Healthcare Roundup newsletter: @ProfRecordSB leads consultation on 111 referral sta… https://t.co/NgXfbwdbtY
#NHS in this week's Healthcare Roundup newsletter: @NHSEngland @NHSX and @NHSDigital to merge: @medConfidential rai… https://t.co/I1h6IJdZgx
No prizes for guessing the item that kicks off our essential #NHS and #HealthTech digest in the Healthcare Roundup… https://t.co/jE1asCBQt3
Morning, all. Our friend @HamerKev, one of the guys behind the very wonderful @Mymedrecord in Southampton, is doing… https://t.co/pxqzgPrdQC
Reaction is still rolling in to the news that @NHSEngland is to incorporate @NHSX and @NHSDigital. But the review t… https://t.co/oGddqAz3c5
Health Service Journal @HSJnews report on the demise / rehoming of @NHSX and @NHSDigital, with some interesting com… https://t.co/yAAm6FkOyK
All change at the top of #NHS #IT? @NHSX and @NHSDigital brands to be retired. Teams to move to different parts of… https://t.co/CKnX9XJiYj
.@SHYPS_pathology to introduce single @CliniSysGroup #LIMS #ICE for lab network benefitting clinicians and patients… https://t.co/5hWPdP1ICg
#HealthTech news in this week's Healthcare Roundup newsletter: Scarborough Hull York Pathology picks @CliniSysGrouphttps://t.co/wLcl6AtBbJ
#NHS news in the Healthcare Roundup newsletter: @NHSConfed and @NHSProviders renew their calls for government actio… https://t.co/ISuK1I4JZF

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Blog, analysis and interviews

Highland Marketing advisory board: EPR debate

Digitising hospitals was the focus of NHS IT policy for twenty years. The job is still unfinished: so what are the options for trusts – and the integrated care systems that are planned to take...

Cop26 shows it’s time for health tech to act on climate change

The NHS has already made a commitment to become the first net zero health and care system in the world. It’s time for digital health vendors to think about their role – and to be...

The Autumn Budget and the CSR: the morning after the day before

Chancellor Rishi Sunak delivered both a Budget and a comprehensive spending review on Wednesday. Health and social care have a much better idea of what their revenue and capital budgets will look like over the...

A spending review to back health tech innovation?

Chancellor Rishi Sunak will be back at the dispatch box next week to tell public services what they’ll have to spend over the next three years. The NHS already knows its revenue limit; but think-tanks...

One Epic to rule them all?

In the first week of October, digitalhealth.net published an interesting op-ed. Long-standing editor Jon Hoeksma asked if NHS England was thinking of doing a national deal with Epic for a single electronic patient record. “Rumours...

What does good look like and who pays for what

The NHS digital agency, NHSX, has published its digital health baseline and funding documents held up by Covid-19 and a change of health and care secretary. Lyn Whitfield looks through them and sums up the...
Highland Marketing PR Wire

Tech helps GPs reduce diabetes and stroke incidence through improved antipsychotic prescribing

Highland Marketing First Databank Europe release - 9 November 2021
New AHSN analysis of how NHS primary care prescribers use medicines optimisation solution FDB OptimiseRx, shows substantial clinical benefits and financial impact around reducing antipsychotic medicines for at risk patients. A return of £1.20 for every £1 invested was calculated from the impact of just three of more than 4,800 prescribing messages.

Barts Health and Sectra start digital pathology programme for three million people

Highland Marketing Sectra release - 2 November 2021
A programme to modernise pathology services, enhance patient diagnoses and speed up turnaround times has begun at Barts Health NHS Trust. The initiative will improve clinical collaboration, build foundations for the introduction of AI, and harness data to support life sciences and clinical research.

WiFi SPARK parent company acquires Hospedia with plan to transform bedside terminals

Highland Marketing WiFi SPARK release - 2 November 2021
Leading Wi-Fi and entertainment provider to shift business model for terminals away from ‘patient pays’. ‘Free at the point of use’ model will include free SPARK Media entertainment for patients and additional upgrade could enable trust IT system access for clinicians

One Dorset pathologists ‘go above and beyond’ for big-bang deployment of CliniSys WinPath Enterprise

Highland Marketing CliniSys release - 20 October 2021
Pathology network sees go-live for its new laboratory information system and becomes the first in the country to use the cloud-based Specimen Processing module
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