Unlock your health tech marketing potential.
Strategise, optimise, and maximise ROI.
Cutting through the noise: to gain traction for your innovation.
Health tech is a vibrant sector. But with thousands of suppliers showcasing their solutions, you need the right help to get noticed in the market.
How we help: amplifying your message.
Whether you are promoting a new product or innovation, shouting about the impact your customers have achieved with your tech, or demonstrating how you can solve healthcare market challenges; we can help you to stand out.
Campaigning for health tech for decades:
Join customers across health tech who know Highland Marketing for its deep understanding of their market. We can position you and do it well.
Why choose Highland Marketing.
We are trusted by some of the best-known innovators in health tech, from established brands through to scale-ups with ground-breaking solutions. Find out more about some of the work we have done to campaign for health tech.

How C2-Ai raised national awareness for impact on NHS waiting lists
Services provided: content creation, marketing, media management, media placement, media relations, messaging, positioning, PR, proactive press office, product launches, thought leadership

Help wanted: Highland Marketing supports Patient Safety Learning in its mission to reduce harm by creating a safety culture in the NHS
Services provided: content creation, media management, positioning, social media, written word

Overcoming NHS market entry challenges: Parsek’s inspiring journey
Services provided: content creation, database and contact development and cleaning, event support, media relations, messaging, sales acceleration, thought leadership, webinar support

Talking sales acceleration and PR with Fenner Pearson from Meantime
Services provided: content creation, PR, sales acceleration

CommonTime and the value of research driven PR
Services provided: content creation, media management, PR, research

End-to-end product launch against the clock
Services provided: business support, PR, product launches, social media, website support

“You need the right partner…”: amplifying webinar impact
Services provided: content creation, event support, market research and analysis, sales acceleration, social media, video, webinar support

Health tech marketing delivering impact: How VR-EP successfully launched virtual reality to enhance paramedic education
Services provided: branding, business support, content creation, digital design, marketing, messaging, product launches, sales acceleration, social media, strategy, video, website support

Raising awareness for Nervecentre
Services provided: business support, PR, product launches, social media

Clinithink: integrated communications raises profile around UK industry event
Services provided: business support, event support, PR

Educating, inspiring and informing: CSC EMEA’s proactive PR approach to achieve market growth
Services provided: analyst relations, pan-EMEA support, PR

How Alcidion found its market in the UK for a new kind of health tech
Services provided: advisory, media management, messaging, PR, thought leadership, webinar support
Health tech marketing trends.
Insights from our team to help you plan for success as you shout about your health tech innovation.

How to create a winning marketing strategy for health tech companies in the UK

The multichannel approach: diversifying your health tech marketing budget for 2024

The power of content: budgeting for content marketing in health tech

Allocating your healthcare marketing budget: a comprehensive guide

Maximising outcomes with agency and in-house synergy
