Elevate your healthcare marketing

Exclusive agreement for AXREM members

A new agreement will help AXREM members to amplify their message in the healthcare sector through a collaboration with Highland Marketing. 

With more than two decades of championing the role of technology in healthcare, Highland Marketing provides a full range of marketing services including research, messaging, strategic communications, public relations, content creation and digital marketing. 

A proven track record and deep industry knowledge has led to the company becoming a trusted partner in the healthcare sector, helping NHS technology providers to navigate the complexities of the healthcare market and maximise brand reach.

Why work with Highland Marketing?

10% discount

As part of a new partnership announced in earlier this year, Highland Marketing is offering a 10% discount (*) for AXREM members that wish to engage directly with the company for its services.

(*) is on Highland Marketing services and does not include any 3rd party elements/components 

AXREM is working with Highland Marketing more widely to increase the visibility of the collective story that our members have to tell. 

This will include a series of best practice webinars being delivered by the Highland Marketing team, free to all members, details of which will soon be announced.

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Evolving health tech marketing: Clinisys and Highland Marketing
Case study
Evolving health tech marketing: Clinisys and Highland Marketing
Services provided: content creation, market research and analysis, media relations, PR, proactive press office
How Alcidion found its market in the UK for a new kind of health tech
Case study
How Alcidion found its market in the UK for a new kind of health tech
Services provided: advisory, media management, messaging, PR, thought leadership, webinar support
Talking PR with Katy Brooks from Orion Health
Case study
Talking PR with Katy Brooks from Orion Health
Services provided: content creation, media management, PR, proactive press office
Talking sales acceleration and PR with Fenner Pearson from Meantime
Case study
Talking sales acceleration and PR with Fenner Pearson from Meantime
Services provided: content creation, PR, sales acceleration
Clinithink: integrated communications raises profile around UK industry event
Case study
Clinithink: integrated communications raises profile around UK industry event
Services provided: business support, event support, PR
Empowering patients with digital care plans: a collaborative success with NHS Coordinate My Care
Case study
Empowering patients with digital care plans: a collaborative success with NHS Coordinate My Care
Services provided: content creation, media management, messaging, proactive press office, video
Patientrack makes a splash in Scotland
Case study
Patientrack makes a splash in Scotland
Services provided: event support, PR, public affairs
Engaging trust: Liverpool’s answer to technology uptake
Case study
Engaging trust: Liverpool’s answer to technology uptake
Services provided: branding, content creation, digital design, PR, website support, written word
CommonTime and the value of research driven PR
Case study
CommonTime and the value of research driven PR
Services provided: content creation, media management, PR, research
Coordinate My Care and the impact of thought-leadership campaigns
Case study
Coordinate My Care and the impact of thought-leadership campaigns
Services provided: content creation, media management, messaging, PR
How one medical imaging company projected its message to the NHS
Case study
How one medical imaging company projected its message to the NHS
Services provided: advisory, content creation, marketing, media management, media placement, PR, proactive press office, strategy, thought leadership, video, webinar support
Revolutionising NHS patient care: the C2-Ai and Highland Marketing partnership
Case study
Revolutionising NHS patient care: the C2-Ai and Highland Marketing partnership
Services provided: content creation, marketing, media management, media placement, media relations, messaging, positioning, PR, proactive press office, product launches, thought leadership
Highland Marketing helps Connexica and Leeds Teaching Hospitals NHS Trust to create a video leading to awards success
Case study
Highland Marketing helps Connexica and Leeds Teaching Hospitals NHS Trust to create a video leading to awards success
Services provided: content creation, video, written word
Overcoming NHS market entry challenges: Parsek’s inspiring journey
Case study
Overcoming NHS market entry challenges: Parsek’s inspiring journey
Services provided: content creation, database and contact development and cleaning, event support, media relations, messaging, sales acceleration, thought leadership, webinar support
NHS & public sector sales acceleration success for mobile applications solutions provider
Case study
NHS & public sector sales acceleration success for mobile applications solutions provider
Services provided: sales acceleration
New Zealand health software company builds brand awareness in the UK
Case study
New Zealand health software company builds brand awareness in the UK
Services provided: content creation, media management, positioning, proactive press office, written word
Educating, inspiring and informing: CSC EMEA’s proactive PR approach to achieve market growth
Case study
Educating, inspiring and informing: CSC EMEA’s proactive PR approach to achieve market growth
Services provided: analyst relations, pan-EMEA support, PR

We feel that Highland Marketing has become part of our team, rather than a service provider to it.

And that’s probably one of the first times in my career I can actually, hand on heart, say that’s working. The health service tends to see external suppliers as ‘other’. Working with Highland has certainly helped us to go through those barriers, to develop good, strong working relationships and friendships with the people that we’re dealing with.
Steve Barnett
Steve Barnett
VP for Global Engagement, C2-Ai