Unlock your health tech marketing potential.
Strategise, optimise, and maximise ROI.
Cutting through the noise: to gain traction for your innovation.
Health tech is a vibrant sector. But with thousands of suppliers showcasing their solutions, you need the right help to get noticed in the market.
How we help: amplifying your message.
Whether you are promoting a new product or innovation, shouting about the impact your customers have achieved with your tech, or demonstrating how you can solve healthcare market challenges; we can help you to stand out.
Campaigning for health tech for decades:
Join customers across health tech who know Highland Marketing for its deep understanding of their market. We can position you and do it well.
Why choose Highland Marketing.
We are trusted by some of the best-known innovators in health tech, from established brands through to scale-ups with ground-breaking solutions. Find out more about some of the work we have done to campaign for health tech.

How one medical imaging company projected its message to the NHS
Services provided: advisory, content creation, marketing, media management, media placement, PR, proactive press office, strategy, thought leadership, video, webinar support

From concept to coverage: the launch of an open source NHS solution
Services provided: branding, business support, digital design, messaging, PR, product launches, social media

Engaging trust: Liverpool’s answer to technology uptake
Services provided: branding, content creation, digital design, PR, website support, written word

How C2-Ai raised national awareness for impact on NHS waiting lists
Services provided: content creation, marketing, media management, media placement, media relations, messaging, positioning, PR, proactive press office, product launches, thought leadership

A bespoke webinar drives sales leads for ANCILE Solutions’ UK launch of its uPerform platform for healthcare
Services provided: content creation, digital design, live drawing, social media

Navigating a successful marketing campaign with the Silicon Cup
Services provided: database and contact development and cleaning, social media, strategy, website support

Help wanted: Highland Marketing supports Patient Safety Learning in its mission to reduce harm by creating a safety culture in the NHS
Services provided: content creation, media management, positioning, social media, written word

Patientrack makes a splash in Scotland
Services provided: event support, PR, public affairs

Raising awareness for Nervecentre
Services provided: business support, PR, product launches, social media

End-to-end product launch against the clock
Services provided: business support, PR, product launches, social media, website support

Talking PR with Katy Brooks from Orion Health
Services provided: content creation, media management, PR, proactive press office

Empowering patients with digital care plans: a collaborative success with NHS Coordinate My Care
Services provided: content creation, media management, messaging, proactive press office, video
Health tech marketing trends.
Insights from our team to help you plan for success as you shout about your health tech innovation.

Unlocking impactful psychology of colour in design: exploring colour theory

Allocating your healthcare marketing budget: a comprehensive guide

Elevate your branding: mistakes to avoid

Maximising outcomes with agency and in-house synergy

Balancing in-house vs. marketing agency efforts
