UK Health Show forms partnership with Highland Marketing for second year running

Highland Marketing is the official PR Partner for the UK Health Show 2017, which will take place at London’s Olympia on 27 September and bring together four unmissable events dedicated to technology, cyber security, commissioning and procurement. 

GovNet Exhibitions has appointed Highland Marketing as its official PR Partner for the UK Health Show for the second year running.

The partnership means Highland Marketing will be responsible for liaising with journalists before and during the show, for securing advance coverage of its themes and keynote speakers, and for providing marketing and social media support to promote delegates attendance at the event.

Alexander Rushton, UK Health Show event director, said: “We are pleased to be partnering with Highland Marketing again because of its well established reputation within the healthcare environment, which we can now benefit from for the second year running.

“We were impressed with its knowledge and understanding of the ever-changing healthcare and technology markets, which are at the heart of the UK Health Show. This made it an easy choice to pick them again to communicate the value of exhibiting at, and attending as a delegate, the UK Health Show 2017.”

This year’s UK Health Show will take place at Olympia London on 27 September. It brings together four strategic events: Healthcare Efficiency through Technology, Commissioning in Healthcare, Procurement in Healthcare, and Cyber Security in Healthcare.

Some highlights from the programme include: the chance to hear NHS England chair Sir Malcolm Grant talk about the very latest developments with the Five Year Forward View and sustainability and transformation plans; and the opportunity to hear from Sarah Wilkinson, the newly appointed chief executive of NHS Digital, on “setting the digital direction of travel for the NHS”.

Also: an essential update from Howard Blackith, the procurement transformation programme director at the Department of Health, on its new ‘category towers’ model; and analysis and debate from NHS Digital, the Digital Government Security Forum, Local Government Association and the ICO on cyber security challenges and opportunities in a year that included the WannaCry ransomware attack.

Mark Venables, chief executive of Highland Marketing, said: “We value the partnership that we have developed with the UK Health Show and the opportunity to work with the event team again. It has rapidly become an unmissable date in the diaries of many healthcare professionals, who appreciate its innovative approach of bringing together four essential events under one roof.

“After the recent general election, and with the Brexit negotiations under way, the NHS faces considerable challenges; and there is no doubt that commissioners, procurement experts, and digital leaders have an important part to play in facing up to them.

“The UK Health Show 2017 presents a rare opportunity for healthcare professionals to learn about what is happening in their areas and to learn from each other; and we appreciate the opportunity to support them in working towards a sustainable future.”

Highland Marketing will have a dedicated stand at the event and will look forward to supporting current and potential clients.

Highland Marketing’s team of marketing, PR, communications, design and content experts can also be reached in advance by exhibitors looking for help in making the most of show opportunities. Services include: stand design, stand management, content generation, marketing and PR support, sales acceleration and social media. 

Notes for editors:

About the UK Health Show 2017:
The UK Health Show 2017 is the UK’s largest, single-day healthcare event. It takes place at Olympia London on 27 September 2017 and brings together four leading shows under one roof: Healthcare Efficiency through Technology; Commissioning in Healthcare, Procurement in Healthcare, and Cyber Security in Healthcare.

The UK Health Show 2017 is free to attend for those working in the NHS, wider public sector, third sector and primary care professionals, thanks to the support of an impressive line-up of sponsors and exhibitors. Full details, including speakers, the conference agendas, information on how to exhibit and how to register for attendance can be found at: ukhealthshow.com

About Highland Marketing:
Highland Marketing was founded in 2002 and specialises in developing and delivering tailor-made and flexible PR, marketing and communications solutions for the healthcare sector and healthcare technology.

It operates across the UK and internationally from offices in London and Scotland, and has recently expanded its team of experienced and skilled staff, who all have considerable knowledge in their fields of content creation, marketing, PR, social media promotion and design.

Highland Marketing also offers research services, customised business development, and sales acceleration support to companies looking to break into or expand within UK healthcare.

For further information, contact Mark Venables on 44 (0) 7973 172 894 or markv@highland-marketing.com or visit highland-marketing.com.