Mark and Susan Venables, took the stage in front of a select group of HIMSS Europe delegates in Brussels on the 18th January 2011. The delegation was made up of representatives from IT companies and healthcare providers from across Europe.

The question they posed to the audience was “Is your Marketing Healthy?” They then went on to explain through a series of 7 poignant elements and real world case studies, how IT companies need to market themselves if they are to be successful in the healthcare arena. In a world where competition is growing ever more fierce, the companies who have a clear marketing plan and adapt that plan to the changing environments are the ones who will win. They also touched on the every growing importance of social media in the business community and how companies must embrace these new forms of personal marketing and communication if they are to succeed in the 21st century.

Highland Marketing

Share
Published by
Highland Marketing

Recent Posts

HETT North 2025: enabling meaningful collaboration across the digital health and care community 

For more than 140 years, the vaulted arches of historic Manchester Central have represented strength…

3 days ago

Sam Neville joins the Highland Marketing advisory board 

Bringing a passion for nursing and safety she looks forward to being part of a…

2 months ago

Building healthcare technology brands that deliver lasting impact

Healthcare technology companies face unique challenges when it comes to establishing their brand identity and…

2 months ago

Why specialist health tech marketing agencies deliver better results

The healthcare technology sector demands an increasingly sophisticated approach to marketing and communications. Organisations are…

2 months ago

Highland Marketing named communications partner for HETT North

Leading health tech agency will provide media and content services for the conference and exhibition…

2 months ago

Health tech leaders set out their digital priorities for 2025 

Leaders from across the health tech sector predict a year of accelerating digital transformation in…

2 months ago