AbedGraham and Highland Marketing partner to boost clinical engagement and accelerate health IT adoption

AbedGraham and Highland Marketing partner to boost clinical engagement and accelerate health IT adoption

UK doctors join forces with health technology communicators to extend digital advances for UK and global healthcare providers

Global efforts to enhance clinical engagement and accelerate the impact of digital technology in improving patient care, will be boosted by a new bilateral relationship between two organisations dedicated to supporting effective digital uptake in healthcare.

AbedGraham, an exclusively clinically based health IT consultancy, and healthcare technology PR and marketing communications provider Highland Marketing, have formed a partnership to combine important skill-sets now needed to support the large scale adoption of technology, and to effectively communicate the impact of digital health at a time of rising pressures.

The partnership will combine clinical, operational and policy based consultancy with proven PR, digital communications, marketing and sales acceleration skills and services. This will support organisations ranging from technology giants through to innovative small to medium sized enterprises (SMEs), in unlocking funding and accelerating their technologies across healthcare markets.

Expertise will also be available to organisations in tackling emerging information governance and cyber security threats in healthcare.

Dr Saif Abed, a founding partner at AbedGraham, who was an NHS doctor prior to serving as a medical director and clinical safety officer for several large technology companies, said: “There is now unprecedented recognition for the role clinicians can and must play in ensuring healthcare has a sustainable digital future. We have partnered with Highland Marketing to ensure that technology suppliers communicate their successes effectively, by addressing important issues such as improving clinical outcomes, creating value for money and aligning with transformation initiatives at home, in the NHS and across the globe.”

Mark Venables, CEO of Highland Marketing, said: “Partnering with AbedGraham expands our team’s expertise to new clinical areas, allowing us to provide clients with an important perspective and understanding of healthcare policy, cyber security and clinical safety. This will help to ensure their technologies are aligned to market and customer needs, and builds on our extensive network of seasoned marketers, PR experts, ex-journalists and former NHS personnel, who all share a strong belief in technology playing a central role in transforming health services. We want to see every healthcare provider benefit from advancements in digital innovation – whether that comes through SMEs and funded start-ups, or large scale global providers.”

The combined offering is now being made available to organisations at the forefront of delivering innovation in healthcare, including the partners’ existing clients.

AbedGraham has worked with international technology companies including Microsoft, Imprivata, Citrix, Hewlett Packard Enterprise, Hyland Software and Nuance Communications, providing clinically led strategic and operational advisory services. Its founders are accredited by NHS Digital to provide clinical risk management advice, and the company also currently operates in Ireland providing advisory services for healthcare providers.

Highland Marketing, supports a significant number of healthcare and technology suppliers, ranging from innovative SMEs through to large scale multinational software, technology and services vendors, providing them with a means to effectively communicate their innovations to the healthcare market. Its work includes the creation and delivery of high impact communications campaigns, utilising a full range of channels and extensive media relations to share stories of how technology is making a meaningful difference to care.


Notes to editors

About AbedGraham

AbedGraham is an exclusively clinically-based, healthcare IT consultancy, providing strategic and operational advisory services to support market research, strategy development, sales engagement, project management and risk compliance, for large technology vendors through to innovative small to medium sized enterprises expanding in European public sector healthcare.

These services support our clients to engage clinical leaders and c-level executives, unlock funding for major IT investments and respond to the evolving expectations of their target markets and customers. We achieve this through our experience and knowledge as frontline clinicians, policy analysts and technology strategists.

For more information visit www.abedgraham.com or follow us on Twitter.

About Highland Marketing
Highland Marketing develops and delivers targeted, high impact PR, marketing and communications programmes specifically to help organisations in the healthcare and technology sector. With a well proven and demonstrable track record of working with a range of clients since 2002, we have detailed, specialist knowledge of the healthcare marketplace.

Having an extensive network in healthcare is core to achieving success for our clients and our team consists of some of the best in the business, including seasoned marketers, PR experts, ex journalists and NHS and c-suite personnel.

For further information contact Mark Venables on +44 (0) 7973 172894 or markv@highland-marketing.com, or visit highland-marketing.com. You can also follow Highland Marketing LinkedIn or follow us on Twitter.

Media contacts:
Matthew D’Arcy
Highland Marketing
+44 (0)1877 381124 – direct dial
+44 (0)7551 171571 – mobile
+44 (0)1877 339922 – office line

Dariusz Kasparek
Highland Marketing
+44 (0)1877 381127 – direct dial
+44 (0)1877 339922 – office line

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