Unlock your health tech marketing potential.
Strategise, optimise, and maximise ROI.
Cutting through the noise: to gain traction for your innovation.
Health tech is a vibrant sector. But with thousands of suppliers showcasing their solutions, you need the right help to get noticed in the market.
How we help: amplifying your message.
Whether you are promoting a new product or innovation, shouting about the impact your customers have achieved with your tech, or demonstrating how you can solve healthcare market challenges; we can help you to stand out.
Campaigning for health tech for decades:
Join customers across health tech who know Highland Marketing for its deep understanding of their market. We can position you and do it well.
Why choose Highland Marketing.
We are trusted by some of the best-known innovators in health tech, from established brands through to scale-ups with ground-breaking solutions. Find out more about some of the work we have done to campaign for health tech.

Evolving health tech marketing: Clinisys and Highland Marketing
Services provided: content creation, market research and analysis, media relations, PR, proactive press office

New Zealand health software company builds brand awareness in the UK
Services provided: content creation, media management, positioning, proactive press office, written word

How C2-Ai raised national awareness for impact on NHS waiting lists
Services provided: content creation, marketing, media management, media placement, media relations, messaging, positioning, PR, proactive press office, product launches, thought leadership

Empowering patients with digital care plans: a collaborative success with NHS Coordinate My Care
Services provided: content creation, media management, messaging, proactive press office, video

How Alcidion found its market in the UK for a new kind of health tech
Services provided: advisory, media management, messaging, PR, thought leadership, webinar support

Patientrack makes a splash in Scotland
Services provided: event support, PR, public affairs

Highland Marketing helps Connexica and Leeds Teaching Hospitals NHS Trust to create a video leading to awards success
Services provided: content creation, video, written word

How one medical imaging company projected its message to the NHS
Services provided: advisory, content creation, marketing, media management, media placement, PR, proactive press office, strategy, thought leadership, video, webinar support

Health tech marketing delivering impact: How VR-EP successfully launched virtual reality to enhance paramedic education
Services provided: branding, business support, content creation, digital design, marketing, messaging, product launches, sales acceleration, social media, strategy, video, website support

Engaging trust: Liverpool’s answer to technology uptake
Services provided: branding, content creation, digital design, PR, website support, written word

Overcoming NHS market entry challenges: Parsek’s inspiring journey
Services provided: content creation, database and contact development and cleaning, event support, media relations, messaging, sales acceleration, thought leadership, webinar support

Talking PR with Katy Brooks from Orion Health
Services provided: content creation, media management, PR, proactive press office
Health tech marketing trends.
Insights from our team to help you plan for success as you shout about your health tech innovation.

Maximising outcomes with agency and in-house synergy

Balancing in-house vs. marketing agency efforts

Mastering the art of B2B marketing strategy: a comprehensive guide

Thriving in health tech: unleashing the power of the 6 Ps of marketing

What’s the value of marketing?
