Crisis comms in health tech – are you prepared?
The health tech sector has many positive stories to tell. But how can health tech companies respond and project the right message when the unexpected happens?
Don't miss this webinar
What difference can effective communications make in managing a crisis, and how should you prepare before a crisis happens to help manage the impact?
Join this webinar hosted by the ABHI and health tech specialists at Highland Marketing, to discuss how crisis communications can be managed, its relevance in health tech, and what your organisation should consider in building your own crisis communications strategy.
This is the latest in a series of webinars on ‘effective approaches to health tech marketing’.
When things go wrong, good communications can get you back on track
When things go wrong, keeping quiet isn’t an option. What you say, and how you say it, are the key to safeguarding your reputation. In this blog, Highland Marketing’s co-founder, Mark Venables, looks at communicating in a crisis.