The brief
After making contact through LinkedIn, Nervecentre engaged Highland Marketing to run a PR campaign and organise an event for potential customers.
As a startup company, with a revolutionary product, Nervecentre not only needed to raise awareness of its name but clearly establish its credibility in a large, competitive market.
This would involve demonstrating to key figures within NHS trusts that its ‘whole transformational’ products, including Hospital @ Night, could provide them with real-time workforce management controls that could have a genuinely transformative effect on hospital services.
The campaign
Highland Marketing ran a PR campaign which focused on the significant quality benefits that Nervecentre’s technology had made at Nottingham University Hospitals NHS Trust’s two hospitals – in addition to the £97,000 a year it delivered in savings. Simultaneously work began on organising a joint seminar to be hosted by the trust, where clinicians would present alongside Nervecentre in outlining how the Hospital @ Night emergency care system had been utilised to radically improve the speed and efficiency of patient care and patient safety.
Highland Marketing built a database of the 65 largest English hospitals, then identified the clinical directors, CIOs, safety directors, site nurse leads and others for whom the Nottingham project would be of major relevance.
Results
In terms of media coverage regarding the announcement at Nottingham University Hospitals NHS Trust:
- Over 30 pieces of coverage featured throughout the healthcare, computing and public sector press and various social media channels
- A number of journalist interviews were set up for CEO Paul Volkaerts, including eHealth Insider (now DigitalHealth.net), British Journal of Healthcare Computing and Computer Weekly.
The seminar was a success and the results included:
- Over 90 registrations
- Attendance of 55 representatives from NHS trusts
- Extremely positive delegate feedback
- The event being given very high marks for format, standard of presentations and relevance.
This end-to-end campaign had equipped Nervecentre with a large number of contacts to support future sales activity.
I realised that in order to grow we needed to quickly build exposure for Nervecentre.
When I started looking for a marketing company with the right expertise I found that Highland Marketing left the others behind. They were the only agency that could demonstrate a real depth and breadth of knowledge of the healthcare sector, plus an extensive network of contacts.
The PR campaign they ran to raise awareness of Nervecentre was excellent, and the event they set up to engage with potential customers was an outstanding success and has generated subsequent new customers for us.
Paul Volkaerts, Founder and CEO, Nervecentre
