Some people think marketing effectiveness equals number of prospects reached divided by money spent. That’s too simplistic, especially when you’re taking a subtle message to sophisticated people. Highland Marketing founder, Mark Venables, considers a better...
You’ve got an innovative and excellent product, so why aren’t NHS influencers and decision makers talking about it? Dr. Alastair Kirby is an Industry and Technology Navigator at Kent Surrey Sussex Academic Health Science Network...
You know you’ve got a great health tech product and you’re looking for international opportunities. So how do you break into the UK market? Highland Marketing CEO, Mark Venables, looks at options and explains why...
2022 has thrown up three big trends that will continue into 2023. These are: the ongoing crisis in the NHS, changes in IT policy and leadership, and a mutating media landscape. Highland Marketing co-founders Mark...
When things go wrong, keeping quiet isn’t an option. What you say, and how you say it, are the key to safeguarding your reputation. In this blog, Highland Marketing’s co-founder, Mark Venables, looks at communicating...
Highland Marketing co-founders Mark and Susan Venables have been working with health tech for a long time. Recently, they’ve seen signs that there’s a growing perception that this is a sector with limited appeal; something...
The NHS is emerging from the Covid-19 pandemic with limited resources to meet the huge pressure it is under. That’s focusing attention on national targets and upping the stakes for health tech companies with digital...
The UK and its health and care services are working through another period of uncertainty. But when the omicron wave of Covid-19 has passed health tech suppliers can expect a ‘more normal’ 2022. So, they...
The NHS has already made a commitment to become the first net zero health and care system in the world. It’s time for digital health vendors to think about their role – and to be...
After missing a year because of the Covid-19 pandemic, the Moore Barlow Silicon Cup Regatta is back. Co-founder and chief executive Mark Venables explains why Highland Marketing is involved and will be taking a boat...
