The NHS went back to school this week and the first lesson was health technology. The NHS Expo classroom heard about:
- Some guidance on the use of mobile phones from health secretary Jeremy Hunt
- Firm deadlines for the paperless NHS homework from NHS England’s Beverley Bryant, as well as a set of study plans from the National Information Board, adding to the to-do list for clinical commissioning groups
- A new addition to the reading list, on the rather dry topic of interoperability from Indi Singh, head of architecture at NHS England
- A prize for those with the best in mental health apps from life sciences minister, George Freeman
- And extra PE lesson from NHS England chief executive Simon Stevens for everyone so NHS staff can keep fit and healthy.
It was a very significant lesson with a lot for students of health technology to take on board. They heard from national director for patients and information Tim Kelsey that digital health is ‘no longer optional’ for the future NHS.
Hearing from policymakers and peers at these events is an essential part of understanding the healthcare world. There is a lot to take in, but students of healthcare in the UK will recognise that these are pivotal times in the world of healthcare technology.
The NHS is starting to recognise the huge potential of digital health. Maybe those years of education, education, education have paid off…
For me, the key piece of learning for those wanting to work with a stretched NHS looking to harness the power of information is to listen to what is being said, and by whom, and see how you can help. Anything that can save time and money now, and with minimal impact, is likely to find favour. An apple for the teacher never did any harm!
With a passion for creative ideas and their practical application, Rob is committed to delivering excellence for his clients through a full understanding of their needs and aspirations.
He has worked across technical and communication roles with organisations including BT and the Department of Health, and has run his own marketing consultancy business. His healthcare experience covers web and knowledge management for a primary care trust and commissioning support unit, and includes digital consultancy for the national end of life care workstream.
In addition, his other core skills include marketing and communications, business planning, copywriting, training, social media, and market research.
“Healthcare depends on excellent intelligence and effective communication. Great ideas and sensible advice can get lost if they are not presented in the right way, and are reaching the right people.
“This is where marketing concepts and practices can help. Shaping services to meet people’s needs and aspirations is core to both healthcare and marketing professions. Bringing the two together can have a positive impact on everyone’s experience, and it is a privilege to work with colleagues and clients who deliver this in a dynamic and exciting field.”
A little bit about Rob:
- Yorkshire born Rob combines a love of rugby, cricket and golf with an active interest in real ale and TV detective shows.
- Currently living in Birmingham, Rob is a father, stepfather and grandfather, and spends most of the year saving up for birthdays and Christmas.
- Other interests including reading, walking, art and travel.
Latest posts by Rob Benson (see all)
- UK Health Show brings it all together for future NHS - 30th September 2016
- Wachter Review: Questions remain for digital health in England - 9th September 2016
- Reasons to be cheerful: Andy Kinnear on UK digital health - 22nd April 2016
- Carter Report calls on health technology to help save NHS billions - 5th February 2016
- 2015: Highland Marketing’s review of the year - 18th December 2015
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