Communications in challenging times

This is a vital issue for business. Research shows that businesses that maintain marketing and PR activity during an economic downturn are in better shape than their competitors when the economy picks up.

So, there is every reason to think that health tech vendors that maintain marketing and PR activity now will be well placed to respond to the opportunities that will be created by the NHS’ pivot to digital when the crisis is over.

The trick is to make sure that your business is making the most of the communications routes that are still open to it, and that you have the right mix of marketing and PR activity in place to protect your brand and promote your ideas and solutions at the right moment.

At Highland Marketing, we can help

Highland Marketing has 20 years’ experience of helping to promote UK and international health technology businesses through successful, cost-effective, integrated marketing, communications and PR campaigns.

Our team members have vast collective experience of the NHS, the health tech sector, and communications approaches. And you don’t have to take our word for it: in our most recent survey, our clients gave us an ‘exceptional’ net promoter score of +72.

We can help you assess what sort of shape your communications strategies are in. Would you benefit from a website review or updated content? Are ready to make the most of webinars and online events and to extend their reach to key audiences?

Or, we can help you to evaluate your reputation with the media and influencers. Could you raise your profile by putting forward your leaders as opinion leaders? Do you have relevant customer stories that the media would like to run: and potential clients to hear?