UK Health Show brings it all together for future NHS
NHS watchers will know that getting the right decisions to be made means getting the right people in the same room at the right time. This year’s UK Health Show did just that, with five...
Rob has worked in marketing and digital roles for over 15 years, in a career spanning the NHS, academia and the private sector.
With a passion for creative ideas and their practical application, Rob is committed to delivering excellence for his clients through a full understanding of their needs and aspirations.
He has worked across technical and communication roles with organisations including BT and the Department of Health, and has run his own marketing consultancy business. His healthcare experience covers web and knowledge management for a primary care trust and commissioning support unit, and includes digital consultancy for the national end of life care workstream.
In addition, his other core skills include marketing and communications, business planning, copywriting, training, social media, and market research.
“Healthcare depends on excellent intelligence and effective communication. Great ideas and sensible advice can get lost if they are not presented in the right way, and are reaching the right people.
“This is where marketing concepts and practices can help. Shaping services to meet people’s needs and aspirations is core to both healthcare and marketing professions. Bringing the two together can have a positive impact on everyone’s experience, and it is a privilege to work with colleagues and clients who deliver this in a dynamic and exciting field.”
NHS watchers will know that getting the right decisions to be made means getting the right people in the same room at the right time. This year’s UK Health Show did just that, with five...
The report from Bob Wachter and his team has finally seen the light of day, after several months of being held up by purdah and Brexit and the like. Was it worth the wait? Well,...
Shared care record pioneer Andy Kinnear believes that UK digital health has many reasons to be cheerful at the moment – and suppliers that take the right approach to sharing information and working together are...
Many of us aspire to be the best we can be, and Labour peer Lord Carter of Coles has set out a series of recommendations on how the NHS can achieve similar aspirations with the...
In our roundup of 2015, we look at some of the major stories hitting the health technology headlines in the year just gone. We began the year with a roundup of some of the predictions...
Anyone involved in healthcare marketing knows that having a clinician show how they are using your product to deliver positive outcomes is great PR. This point struck home for me recently in a social media...
The NHS went back to school this week and the first lesson was health technology. The NHS Expo classroom heard about: Some guidance on the use of mobile phones from health secretary Jeremy Hunt Firm...
Some of the best healthcare innovations address real issues with easy-to-use, cost-effective technology that delivers proven benefits to patients and clinicians. Such innovations do exist, with simple solutions keeping people better for longer, reducing the...
Listening to Health Secretary Jeremy Hunt proclaim a plethora of GPs available seven days a week and promising a raft of support staff made me think of the old English one-day international cricket team. Led by...
Integration and standardisation are the two watchwords for UK health policy at the moment. Integrated budgets working across health and social care should sit alongside standard approaches for workforce management and procurement. The former should...