Matthew has accumulated a wide range of experience in the media. A journalist and former editor who has also worked in PR and marketing, Matthew is well placed to help clients develop successful communications programmes.
His most recent media experience has involved following healthcare and public sector technology developments closely, on which he wrote daily news and features for both print and online titles.
Prior to that he was the editor of several influential specialist publications read by tens of thousands of people.
Matthew has specialised in areas including politics, public services, technology, defence, international development and e-government and has experience interviewing and commissioning high profile figures ranging from Cabinet level government ministers through to senior company executives and even heads of the armed forces.
He has strong writing skills, a solid understanding of what journalists are looking for and professional experience in the social media environment, having managed accounts followed by thousands of users, ranging from senior civil servants to leading politicians.
Prior to becoming a journalist he worked in PR and marketing, building online marketing strategies, conducting marketing research and achieving regular positive media coverage for employers.
“Achieving a strong media presence places a business in a position of authority. Those who get their comments published are the experts – they are the people the market should turn to for the answers.”
Scotland’s technology provision for social care must be different in design to health, and it must be designed around people rather than organisations, Scottish Care’s Dr Donald Macaskill and Dr Tara French tell Highland Marketing’s...
The pandemic has advanced tech for social care and momentum is building for integration and information sharing. But there is still a lot to do, says Jane Brightman at the newly named Institute of Health and Social Care Management....
The chief executive of NHSX told delegates to the IHSCM’s Integrated Care Conference what to expect as shared care records become mandatory in 2021. Matthew D’Arcy reports. A momentary glance at NHSX’s website tells you the organisation’s mission within seconds:...
Scotland is due to launch a refresh of its Digital Health and Care Strategy as early as March 2021. What might the Scottish government set out? Matthew D’Arcy takes a look. For the avid followers of digital...
The Academy of Fabulous Stuff took Fab Change Day online this year, and communications partner Highland Marketing was on hand to capture the highlights of an unmissable and moving event. The Academy of Fabulous Stuff...
The Covid-19 emergency has had horrendous effects on society and healthcare. But now we owe it to the people who have suffered to cement positive changes into future health and care services, says Roy Lilley....
Following the Covid-19 ventilator challenge, Formula One’s chief technical officer Pat Symonds tells Matthew D’Arcy why motorsport has more to offer healthcare. Pat Symonds is not a name that you might traditionally associate with healthcare....
The worlds of Formula One, the NHS and technology all responded in new ways to Covid-19. Specialists in each of these fields shared their learnings in a recent webinar hosted by Highland Marketing and techUK....
Get your facts straight. In a continuing series on how to write effective PR content that will work for journalists, Matthew D’Arcy explores the perils of overclaiming your impact. Good PR often means drawing out...
Matt Hancock has announced a ban on NHS pagers. Matthew D’Arcy reflects on the 2017 media campaign that preceded the policy shift, and why it had such an impact. When Matt Hancock announced a ban...
