Learning from mistakes – something you should warm to
January is usually a time for New Years resolutions; after making mine I wondered why I should just stop there? So, what did I learn from an experience last year and how can I apply...
Mark is a specialist in sales and business development. After a long and successful career in IT sales he has excellent connections in the technology and healthcare sectors. Clients value the fact that he understands business from an insider’s point of view, having built and run his own technology company. Mark is now focused on growing Highland Marketing, winning new business and developing its future strategy.
Mark has a vast network of contacts within the technology and healthcare industry and he works hard to grow that network on a daily basis. Renowned for his tenacity and his positive outlook, he never gives up, something that clients really value. And it is here, in his second role at Highland Marketing, that he can assist clients with their business development and sales efforts.
“What I offer clients is an extensive network of contacts, and a detailed understanding of the realities of running and developing a business. It’s in my nature to communicate whether it’s with board members, key decision makers and stakeholders or individual staff. My goal is to understand their needs and offer a solution. And through this I can help build new relationships for our clients, either with potential partners, prospective customers or influential organisations and individuals.”
January is usually a time for New Years resolutions; after making mine I wondered why I should just stop there? So, what did I learn from an experience last year and how can I apply...
I read with interest an article in the Sunday Express last week, which raised concerns about the introduction of “virtual clinics” claiming that “slashing appointments with a doctor and treating patients via computer will put...
One of the clear and obvious trends in healthcare IT in 2012 has been an increase in the number of companies coming into the UK market following the end of the NHS’ National Programme for...
When Highland Marketing first started helping healthcare companies to raise their profile, there was a very typical client. In our niche area we helped, and continue to help, large and small companies specialising in healthcare...
Everyone anticipated a challenging, yet thought-provoking NHS Confed this year and it has not disappointed. In the first NHS conference since the passing of the Health & Social Care Act, the threat of strikes, and...
This week saw the second of May’s major healthcare IT events take place in the UK, Health+In4matics. The timing of the show meant that it went virtually head to head with HC2012, which was held...
Earlier this week, health writer Roy Lilley leaked the long awaited risk register, which the government had fought a six month campaign against being made public. Not surprisingly the register listed a number of potential...
It’s my third year attending HIMSS and each year the conference, aimed specifically at the healthcare IT and technology industry, appears more vast. This year, numbers were up again, with more than 39,000 delegates descending...
This week has been another big week for the NHS. Following the news that the Royal College of Nursing and the Royal College of Midwives had been added to the ever-growing list of bodies opposing...
Back in the spring I wrote one of my first blogs on something that I have always been passionate about – an IT enabled convergence between different areas of healthcare. In the blog, I detailed...
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