Doing Sudoku
In the last of her blogs on how marketing and PR can support sales activity, Becky Mellor explains why an effective campaign is like Sudoku: you can’t just rely on one square for the answer,...
Becky joined Highland Marketing with more than 10 years’ experience working in the healthcare technology landscape, raising awareness in the UK for ground-breaking medical IT developments and research. Being a creative strategic marketing manager, her experience ranges from working with start-up and long established healthcare technology companies. With a detailed understanding of how to position the benefits of technology to the NHS, Becky is able to make sense of complex ideas, see the big picture and create innovative strategies to help build awareness and engagement. This has been proven through her demonstrable track record of developing communication initiatives to differentiate and position company brands and solutions to improve both internal and external awareness in order to strengthen stakeholder following and loyalty. A big believer in the role and benefits that marketing and PR can play in educating, changing perspectives and behaviour, she focuses on building compelling, authentic stories, which place the human aspect at the core to make messaging and content relatable and impactful.
“Working with game changing technology is certainly inspirational, especially when seeing the impact that it can have on patient care as well as aiding NHS staff in the delivery of their role. Technology is now evolving more rapidly than ever to respond to real frontline demands and help improve care across populations. Being part of the Highland Marketing team provides me with the opportunity to promote a strong variety of game changing technologies now needed by the NHS. I love to help people tell their story and ultimately propel technology to the stage it deserves in order to help make a difference.”
In the last of her blogs on how marketing and PR can support sales activity, Becky Mellor explains why an effective campaign is like Sudoku: you can’t just rely on one square for the answer,...
In her latest blog on how marketing and PR can support the sales funnel, Becky Mellor talks to Highland Marketing chief executive Mark Venables about the role of sales acceleration. What is it, how does...
In her latest blog on how marketing and PR can support the sales funnel, Becky Mellor considers the role of lead nurturing; also known as automated marketing or drip marketing. With long lead times in...
If you are a health tech company, how do you raise awareness of your products and services and the benefits and results they can deliver? It’s a key question, says Becky Mellor in the second...
Branding and messaging come right at the top of the familiar sales funnel that attracts potential customers and converts them into sales. Yet this is an area in which many healthcare IT companies struggle. Becky...
Ever noticed how health IT suppliers say the same thing? Highland Marketing’s Becky Mellor says that suppliers need to craft more specific messages if they want to avoid blending in and shares some handy hints and tips....
Becky Mellor, senior account manager at Highland Marketing, passes on some practical tips for making the most of a limited marketing budget, without exhausting yourself. It’s that time of year again – budget planning....
Becky Mellor has been a senior account manager at Highland Marketing for six months. That’s put her into contact with a lot of journalists: and given her some valuable insight into what they do –...
Adoption and diffusion of healthcare technology faces many barriers, including the challenge of bringing buyers and innovators together. Raising awareness through more active media engagement can help address this challenge, writes Highland Marketing’s senior account...
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